ATS Environmental needed a modern brand and website that reflected their specialised work in fish passage and culvert remediation. I delivered a complete design and digital refresh to support their mission: reconnecting waterways and restoring access for native species.

ATS Environmental is a New Zealand-based company specialising in fish passage and culvert remediation. Their work plays a crucial role in restoring freshwater ecosystems by enabling native fish to navigate man-made barriers like culverts and weirs.

They approached me to modernise their brand identity and redesign their website to better reflect their niche expertise, build trust with government and infrastructure clients, and improve overall usability.

• Logo refresh and updated brand identity

• Website design and development

• SEO-optimised, user-friendly content structure

• Branded data sheet design and layout

• Custom visual assets

• Mobile-responsive design

The refreshed branding gives ATS a clean, modern look while staying grounded in the technical nature of their work. The updated logo refines the original mark for better scalability and clarity, paired with a natural yet professional colour palette that reflects their environmental mission.

The website redesign focused on improving clarity around services like culvert remediation and fish passage solutions, with a streamlined layout that makes technical content more accessible to both specialists and the general public. Visual assets and diagrams were developed to clearly communicate product benefits and function.

The new site architecture prioritises intuitive navigation and service clarity. Key content areas were restructured with semantic headings, keyword-aligned descriptions, and accessible markup. The site is lightweight and performance-optimised, ensuring smooth experiences across devices—critical for stakeholders accessing resources in the field.

• WordPress + Divi

• Adobe Illustrator

• Adobe Photoshop

• Custom CSS

• SEO tools for content planning and optimisation